Diego Baca.

For several years, I have been a key player in helping organizations deliver impactful digital solutions and leading design teams. My expertise spans Fortune 500 consumer brands and enterprise SaaS organizations. I thrive on solving complex problems through design thinking and fostering collaboration, a skill that has led to the creation of innovative solutions that drive human and business impact. I take pride in my ability to foster collaboration and drive impactful solutions. My approach to people management is rooted in mentorship. I draw from my experience while empathizing with individuals to craft tailored growth plans and support skill development. As a systems thinker, I bring structure, attention to detail, and clear communication to every project. I've served as a leader in various capacities—advising on UX strategy, leading delivery teams, and managing design teams. In these roles, I've successfully led design teams to deliver product platforms such as Citrix, where I increased adoption by 50% YoY, and UKG, integrating their Talent module as part of a product suite, generating an increased 2% ARR.